Instead of having one overall objective, create specific objectives and measure how you meet them individually.
Note those who attended. (Some well known guests JD Lasica, DigiDave).
There are Five Basic Steps (tactics) that build on each other:
- Tell Your Story
- Generate Buzz
- Build Community
The listening step is another tool for competitive intelligence in general.
We played a great game designed to help craft a social media strategy that had us consider:
Social Media ROI
People tend to be skeptical about the value of social media. Show value by capturing data as you go along. Although you want to be strategic, don't overplan - you have to engage in order to learn. Great slideshow on this: Listen Learn Adapt.
Segue into discussion of capacity. The more successful we are at this, the more time it will take, but we can still work smart and efficiently.
Two things that got reinforced to me as a direct result of things I learned at the workshop. These are areas where I wish we would have educated CNCS and stood strong on our position:
- keeping our name - brand recognition - it would be easier to listen now if our name was still nsrc
- their institutional implementation of twitter is being criticized and they don't know it because they aren't listening. There is still room and time to educate them on this. UPDATE: Jason is handling this - he is doing a great job of teaching CNCS to chart these new waters!